10 09 2019
Global brands spend huge money on creating engaging digital content to drive user engagement. How can the branded content resonate perfectly with the international audience? Is translation enough? Or is localization and transcreation also required? How do you differentiate them from translation? What are the main points of differentiation between these three types of language […]
6 08 2019
A division bench of the Madras High Court (Chennai) announced that the candidates from Tamil Nadu can write their exams for selection to vacant posts in the postal department in Tamil too.
12 04 2019
This is the modern age equipped with state of the art technology and rapid advancement in every field. No matter what you do and how big or small your business is if you want to enjoy long term success, the most effective solution is to target international markets. Plan to expand your business to multiple […]
20 02 2018
The Globalization and Localization Association defines Localization as the process of adapting a product or content to a specific locale or market. The aim of localization is to give a product the look and feel of having been created specifically for a target market. Identify your potential market and localize your product You have invested […]
14 02 2018
India is a land of many languages, arts, crafts, performing styles and music. It has assimilated ancient knowledge and uses it in day to day life. Customs and habits are very important to the individual, the family and society as a whole. Indian Market is not only diverse in many respects but also huge with […]
14 12 2017
The growth of Internet users in India has been phenomenal. In the last two years there has been doubling of Internet users. It is estimated that 6 million users will get added every month and by end of year 2017, we would cross 550 million. The key drivers of this growth are Government initiative in […]
12 12 2017
With India’s population at 1.3 billion and a low penetration level of 34%, there is no doubt on the potential for growth of Internet.
22 11 2017
In the year 2014, Mr. Narendra Modi and his party BJP won the Loksabha election admirably, eliminating Congress and other rival parties with large margin. With the clear objective of winning more than 272 seats in Loksabha, BJP maintained its impeccable marketing strategy, which was itself a case study for many management students and social […]