22 11 2021
Automotive Translation Services for ever expanding automobile industry
Since automotive business is a globally developed industry, the companies doing business in this segment need to have multilingual communication so that they could get in touch with the global customer base. Interestingly, with a complex infrastructure and global supply chain changing at greater pace, the requirement for the translated content from developing countries like India and countries from African continent bring in new challenges. Whereas on one side the automotive sector is saturating in American subcontinent and Europe, it is catching up in Asia, Africa and Arab world.
Additionally, the further development in automotive sector is forecasted for years to come with the major shift towards the emerging markets of Russia, China, Brazil, and India. Thus, if an automotive company is willing to expand further it would have to communicate in Russian, Chinese, Hindi and Portuguese. The language of market is always the dominant market and for that reason automotive translation services come to play a role. As automobile sector expands in these countries the demand in quality translation services to provide information in a variety of languages would go up as well.
Types of Automotive Documents That Come for Translation
The companies delivering automotive translation services to their clients make sure that they help them in their communication with the target audience unhindered and without inhibitions. A flawless communication when done in the local language with the target audience tends to be productive. Even though English is a major language in the world, not everyone could talk or understand this language. In such a scenario it is pertinent to come up with the local content and in local language. Not just that the linguists play vital role in automotive translation, they also convey the message fluently well.
Although it is a great and painstaking job to translate content, for the projects like automotive, it takes extra efforts from the translators as they also need to know about owners’ manuals, engineering guides, shop repair manuals, assembly line instructions, etc. when offering automotive translation. Similarly, documents like training documents could be a challenge if the translators don’t have fair idea about the automobile products. The following are some major documents that come for automotive translation services:
• Warranty documents, Owner’s manuals
• Maintenance manuals and Engine repair manuals
• Cooling system specifications and Shop repair manuals
• Battery assembly instructions and Transmission user guides
• Exhaust system installation guides
• Brake system documentation
• Parts reference manuals
A professional translation agency could add new segments as well when some new kind of translation requirement comes from automotive companies. At the same time the company should give preference to the way they want the translation job delivered to them. For instance, they can upload documents in PDF, Word, FrameMaker, or InDesign files. Once these documents are with the translation agency it ensures that quality translation is done and delivered within a stipulated time period.
The Mammoth Size of Automotive Industry
To understand the size of automotive translation industry you will have to understand how large automotive industry is in the world today. First of all, it comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles and we all know how large is this segment. Being one of the world’s largest industries by revenue, automotive industry; however, does not include maintenance of automobiles following delivery to the end-user.
Not long ago American automotive companies were ruling the whole world; however, now it is time for Japanese, Korean and Indian companies that have become the leading names in the industry. The fact that for many decades, the United States led the world in total automobile production; however, 1929 brought tremendous changes for their industry as it declined significantly due to the Great Depression. Now there are huge changes in the sector as with 19.3 million units manufactured in 2012, China almost doubled the U.S. production of 10.3 million units.
Similarly, Japan was in third place with 9.9 million units. Thus, it is an emergence of Asian tigers in automotive sector that has brought in tremendous challenges for the American firms. As in the coming decades we would see landmark changes taking shape in the entire automotive sector around the world, the requirement for automotive translation services would also see a sea change as the requirement from the new languages and countries would come a lot.