13 02 2025

For the businesses looking to expand to the urban centres of India, Bangalore is one of the foremost markets. As the bustling epicentre of India’s IT sector, Bangalore is one of the main hubs for entrepreneurial and commercial activities. There is an ever growing community of professionals and entrepreneurs in the city who have both the intent, and the purchasing power of availing the best of products and services. As such, there is hardly any new business venture which does not wish to establish a foothold in the market of Bangalore. 

However, expanding into Bangalore is easier said than done. This is a highly diverse city with a multicultural and multilingual population. The amalgamation of this diverse population in the city, complemented by their shared professional aspirations and innovative zeal has shaped an unique urban culture and identity on which Bangalore prides itself. As a result, any new business that seeks to penetrate Bangalore needs to adapt to the unique culture, identity and requirements of Bangalore. In other words, the business has to localize itself. And for this, they would require some help from localization services in Bangalore.  How? Let’s understand. 

What Is Localization 

Localization refers to the process through which the businesses integrate themselves within the culture of a market. The business positions itself as part of the same culture as the market, in order to appear more relatable to the customers. This is achieved through a number of different ways. However, there are a few common elements in all types of localization. They are:

1. Language: There is a common tendency amongst the people to regard anyone who speaks the same language as them as one of their own. This is why, any business which is trying to localize itself for a certain market, should embrace the local language as the first step. 

2. Culture: Businesses that appear to acknowledge, respect and celebrate the local culture of a place or community are found to be more relatable by the customers than those businesses which have a generic or universal appeal. 

3. Context: Every place has different needs and requirements. In India, there is a higher requirement of light and breezy clothing, as the weather is mostly warm. Whereas in a colder place like England, there may be more demand for heavy outfits. Businesses which display awareness about the requirements of a particular market and position themselves accordingly are more likely to strike a chord with the customers. 

Types of Localization Services 

Localization is a broad process which happens on multiple levels and layers simultaneously. Still, there are some major types of localization, which are:

1. Product localization: Products are often localized for different markets. This can range from changing the name of the product itself to making changes to its packaging. 

2. Marketing localization: The marketing communication is localized to better appeal to the local people. This includes:

• Translating the communication to the local language of the target market. 
• Replacing certain elements of the communication in source language with their equivalents in the target language. 
• Omitting certain elements in the communication which may be deemed irrelevant or offensive for the target market. 
• Adding new elements in the communication to make it more appealing for the target market. 

3. Website localization: One of the main ways to present a business to the prospective buyers is through the website. Thus, the process of localizing a business, product or service can start with the website itself. 

4. Software localization: Businesses today often leverage the power of softwares to reach out to a wider audience. Localizing business softwares is a potent way of making a place in a new market. 

How to Localize? 

By now, you have acquired sufficient knowledge about localization. But the question which now must be coming to your mind is, how exactly can a business localize itself? Do they need to hire a team of translators, culture experts, and local advisors to get this done? Not necessarily. The process of localization is often carried out by localization service providers. There are dedicated localization services who help a business localize itself for a certain market, such as Bangalore. These services have an assorted team of different experts and specialists who can take care of different aspects of the localization process. 

Localization Service Providers in Bangalore

There are dedicated localization services in Bangalore. These services help you not only in adapting your business for Bangalore, but they also help businesses to localize for other distant markets in India and abroad. 

One of the best localization companies in Bangalore is Bhasha Bharati Arts. Renowned for seamless localization services, professional approach, quick turn around time and wide expertise, Bhasha Bharati Arts is preferred by a range of businesses for localization related tasks and projects. 

FAQs

Q1: Is localization the same as translation? 

A: No. Translation is only concerned with the language, while localization also takes into account the culture and the context. In a way, translation is part of the localization. 

Q2: What are the disadvantages for businesses that do not localize? 

A: Businesses that do not localize either have a foreign or an universal image, which hinders their connection with the local people. 

Q3: Do the localization services in Bangalore have expertise in web and software development? 

A: Yes, companies like Bhasha Bharati Arts who provide software localization services and website localization services, have a team of experts in the technical domains who can seamlessly manage such tasks. 

Q4: Are localization services expensive? 

A: All services require certain investment, as it involves a number of resources. However, having taken that into account, best localization companies in Bangalore like Bhasha Bharati Arts provide the most reasonable prices, so that businesses of every scale can avail their services. 

Conclusion

Localization is the vehicle on which businesses ride to enter new markets. And the driver of this vehicle is the localization services, who help businesses to integrate themselves to the culture and context of the new market. 

If you are looking for localization services in Bangalore, then get in touch with Bhasha Bharati Arts today and get ready for the next big leap. 

best localization companies in Bangalore

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