18 05 2023
All one Needs to Know About Translation and Localization For India
Furthermore, the World Economic Forum predicts that India will witness 4-fold increments in spending from Indian consumers by the end of 2023 which will be fuelled by more than 1 billion active internet users.
Where do translation and localization come into this?
Unlike other global economic powerhouses, India is a nation that doesn’t have a single dominating language. Officially, Hindi is the national language but being a culturally and linguistically diverse nation, India is dominated by 22 primary languages, 122 secondary languages, 1,599 dialects and 13 written scripts!
Hence, if multinational brands have plans to expand in India or indigenous businesses have the desire to go national, entrepreneurs running the aforementioned enterprises would need to seek help from providers of language translation services.
It is as simple as that!
Why brands should not rely on just the English language?
The answer to the above question, as per the professional opinion of a spokesperson of Bhasha Bharati Arts – the revered provider of Indian language translation services, brand should not rely on just the English language as Indians are not dominated by the same!
Here is the enunciation.
English could be the officially accepted language for corporate communications in the world but in India, less than 10 per cent of the population are adept in the language.
Hence, brands with plans to tap into the diverse and untapped consumer segments of the nation would need to offer their prospective clients promotional collateral in Indian languages like Hindi, Bengali, Punjabi, Tamil, etc.
Is there any statistical data that can back up the above information?
Yes. As per the market survey data put forth by some of the leading online marketing firms in India, close to seventy per cent of Indian customers have hinted that they would readily grab an offering from a brand that chooses to market its commodities in Indian languages. Furthermore, more than fifty per cent of Indian internet users have hinted that they would buy all they need from online stores if brands choose to offer their official websites and e-stores in multiple Indian languages.
Are mobile device-compatible localization and translation a necessity?
Yes. Mobile device-compatible localization and translation are a necessity for brands to succeed in India as the nation is the world’s second-largest smartphone market. Already, India has 700 million smartphone users. Hence, it is natural for Indians to carry out their online shopping sessions using their mobile devices. Hence, mobile device-compatible localization and translation are a necessity!
Is it important to ensure that translation and localization are on par with India’s heritage and linguistic diversity?
India has 29 states and 8 union territories. All of them have their fair share of ethnic, historical, linguistic and cultural differences. Hence, brands need to ensure that their marketing collateral is translated and localized in a manner that they are on par with the heritage and linguistic diversity of the targeted market segment. Otherwise, the brand will fail miserably.
Think translation, think Bhasha Bharati Arts!
It is evident by now that translation and localization services offered by reputed Language Service Providers are the proverbial elixir for indigenous and multinational brands that are struggling to gain traction in India’s culturally and linguistically diverse untapped market segments. In case the reader of this post has been searching for a reliable language service provider then they can contact Bhasha Bharati Arts. The ISO 9001:2015 and DIN EN 1508 certified translation agency has been addressing the linguistic and localization needs of SMEs and MNCs since 1968. Furthermore, the LSP has linguists who are native speakers of all Indian, Asian and European languages. To learn more, contact Bhasha Bharati Arts today!
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