20 02 2018
The Globalization and Localization Association defines Localization as the process of adapting a product or content to a specific locale or market. The aim of localization is to give a product the look and feel of having been created specifically for a target market. Identify your potential market and localize your product You have invested […]
14 02 2018
India is a land of many languages, arts, crafts, performing styles and music. It has assimilated ancient knowledge and uses it in day to day life. Customs and habits are very important to the individual, the family and society as a whole. Indian Market is not only diverse in many respects but also huge with […]
14 12 2017
The growth of Internet users in India has been phenomenal. In the last two years there has been doubling of Internet users. It is estimated that 6 million users will get added every month and by end of year 2017, we would cross 550 million. The key drivers of this growth are Government initiative in […]
12 12 2017
With India’s population at 1.3 billion and a low penetration level of 34%, there is no doubt on the potential for growth of Internet.