20 02 2018
The Globalization and Localization Association defines Localization as the process of adapting a product or content to a specific locale or market. The aim of localization is to give a product the look and feel of having been created specifically for a target market. Identify your potential market and localize your product You have invested […]
14 12 2017
The growth of Internet users in India has been phenomenal. In the last two years there has been doubling of Internet users. It is estimated that 6 million users will get added every month and by end of year 2017, we would cross 550 million. The key drivers of this growth are Government initiative in […]
12 12 2017
With India’s population at 1.3 billion and a low penetration level of 34%, there is no doubt on the potential for growth of Internet.