29 11 2023
Here Are Some Of The Best Practices For Spanish Translation Services
Customers tend to look up to brands that make sure their promotional efforts show a deeper understanding of cultural and linguistic nuances.
For instance, if you are a brand that has plans to expand in the US, you need to make sure that your brand’s promotional efforts also target the fast-growing Spanish-speaking customer base in the U.S. Next to Mexico, studies show that the US is currently the second-largest nation in terms of its Spanish-speaking population. In terms of numbers, nearly 62.5 million people in the US are native Spanish speakers. On top of this, the Spanish speakers in the US have an accumulated purchasing power of more than US$1.5 trillion!
Hence, it makes sense to use Spanish translation services in a bid to capture this fast-growing target audience segment. However, that could prove to be a bit more complicated than expected which is why for the best results, it is ideal for brands to take help from professional Spanish translation agencies as they follow a series of best practices when it comes to rendering Spanish translation services.
Some of those best practices are mentioned in the sections below.
Experts understand the subtle differences between the Hispanic and Latino cultures
Veteran agencies that have a commendable reputation thanks to their top-of-the-line Spanish translation services hire native Spanish speakers from Mexico, Colombia, Paraguay, etc. The outcome is that these language service providers have linguists who are capable of making sure all promotional content in Spanish takes into account the subtle linguistic nuances of the language. But at the same time, the linguists also make sure the content they are translating gels with the subtle cultural differences one can find among Latino (Spanish-speaking people from Latin America) and Hispanic (Spanish-speaking people whose ancestors lived in Spain) people.
Experts would formulate translation campaigns that would consider regional differences
Hiring a revered Spanish translation company would allow a brand to make sure that its localized promotional campaigns conform to the various regional cultural and linguistic nuances.
For instance, the US state of California has the highest concentration of Spanish-speaking individuals. However, there is a caveat. A large percentage of Spanish-speaking people in California prefer to call themselves Hispanic. On the other hand, 17% of California’s Spanish-speaking people prefer to call themselves Latino. Hence, to make it big in California or in any region where both Hispanics and Latinos reside, brands would need to hire a revered Spanish localization agency.
Get the point!?
Experts would make sure that their translation efforts are mobile device-friendly
Linguistic services such as English-to-Spanish document translation services would only offer high returns to brands that use them when the strategies are not only suitable for desktop devices but at the same time are compatible with mobile devices.
Why it is important to make sure that translation strategies put together for a brand are compatible with mobile devices?
Well, the reason is simple. As per a market survey, it was conclusively found that more than 35% of people in any given target market segment use social media platforms like Instagram, TikTok, etc. Hence, making sure that your brand’s translation efforts are mobile device-friendly is a surefire way to promote your brand most efficiently to your Spanish-speaking prospective customer base. And to do that, you have to hire localization and translation agencies with proven track records.
Bhasha Bharati Arts offers consistent Spanish localization services
Maintaining consistency is essential when it comes to offering localized promotional content across all digital touchpoints of your business. And this can be achieved when you avail Spanish localization services from veterans in the sector such as Bhasha Bharati Arts. To learn more about how Bhasha Bharati Arts can help your brand with its certified Spanish translation services, visit the official website of the agency at your earliest convenience!
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