The number of Internet Users in India will grow from current 350 million to 650 million by the year 2020.India is the 2nd largest country in terms of number of Internet Users. Yet the penetration of Internet is among the lowest. But the pace with which Internet usage is growing, more so in the rural area gives enough indication that there will be great demand for web app and mobile apps in local language.
Digital India drive and all round efforts to increase Internet Usage is bound to create demand for web content in Indian Language.
India is a multi-lingual nation with cultural diversity. Over time along with English, Hindi and Regional Language would be in demand in the digital space. We have this happening in Press and Television. Those who are able to sense and make multi-lingual website now will reap dividend as they will be competing in less crowded space.
Some of the languages that are bound to become a must for website localization, web apps and mobile apps are Hindi, Bengali, Telugu, Tamil and Marathi.
Website translation in Indian Language is a good strategy to reach out to these millions who will prefer to browse for product and service information in their local language.