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India is a land of many languages, arts, crafts, performing styles and music. It has assimilated ancient knowledge and uses it in day to day life. Customs and habits are very important to the individual, the family and society as a whole. Indian Market is not only diverse in many respects but also huge with […]

5 Different Types of Interpretation Techniques

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Interpretation is a form of describing or interpreting the document or words to get the clear and concise meaning. In the business sector, there are cases where language communication differs a lot due to various languages, idioms and framing. Different languages have their own strength, meaning and methods of understanding process. Moreover, in different sectors […]

Can Rajini be the political ‘Thaliva’?

rajinikanth and politics

On 31st December 2017, Rajnikanth, the Thaliva of Tamil cinema and a superstar made the grand announcement that he would float a political party and that it would contest in all 234 of Tamil Nadu’s Assembly constituencies. Rajnikanth the ‘Thalaivar’, which translates to mean leader or boss, said: “The time has come for the political […]

Translation of Documents for Effective Business

What is required if business? Business is like a liquid, it takes the shape of the present time. The business evolved as time asked of it. In the yesteryear’s time required business flourish in a certain way such as- it required entrepreneurs to have conference rooms, valid official address and then came the era of […]

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Drive the Digital India Wave

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The growth of Internet users in India has been phenomenal. In the last two years there has been doubling of Internet users. It is estimated that 6 million users will get added every month and by end of year 2017, we would cross 550 million. The key drivers of this growth are Government initiative in […]

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Digital India Demands Web Content in All Indian Languages

Digital-India-Namo

Shri Narendra Modi, the Prime Minister of India said in one of his speeches “I dream of Digital India. It was once said Railways connects India. Today I say IT connects India… I fully believe Digital India can compete with the World” The Digital India Movement has picked up and is on fast track thanks […]

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NAMO Campaign and Digital India- An In-Depth Study of Localization and Translation

In the year 2014, Mr. Narendra Modi and his party BJP won the Loksabha election admirably, eliminating Congress and other rival parties with large margin. With the clear objective of winning more than 272 seats in Loksabha, BJP maintained its impeccable marketing strategy, which was itself a case study for many management students and social […]

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